This is another one of those topics that gets to me. There are a few considerations to take into account when choosing what tire pressure to run. First is wheel and tire size. Then you have the load on the tire at a standstill and max load under acceleration, deceleration, and cornering conditions. Sidewall stiffness and flex is another issue. The duties a tire is going to see is another consideration. One of the least things to be concerned about under normal daily driving is the tempiture. It still needs to be considered, but the change of pressure and tempiture during normal driving is a lot less than most people seem to realize for some reason. I've heated my tire up to 220+ degrees and saw a 6 psi increase. Granted the starting temp was around 100, I was on a race track and had to drive very hard to get it that hot. So for most people, running tires at or near max tire pressures is the most logical thing. Running tires at higher pressures increases steering response (wich is directly related to increased sidewall stiffness), hydroplane resitance, and decrease rolling resistance. Running lower but not too low pressures will increase overall grip at the trade-off of a less stable more unpredictable ride. I could go on all day with details, instances, and scenarios, but why? If anyone has any questions, I'll be happy to awnser them.